By Powerscourt on 26/10/2022
POWERSCOURT AND FLEISHMANHILLARD APPOINTED BY LANDSEC FOR MAJOR CORPORATE BRIEF
INNOVATIVE AGENCY COLLABORATION SECURES WIDE RANGING BRIEF
A combined Powerscourt and FleishmanHillard team has been appointed by FTSE-100 listed Landsec, one of the UK’s biggest real estate companies, following an extensive tender process.
The wide-ranging mandate, spanning corporate communications, campaigns, public affairs and issues management, is shared between the two agencies following the decision to join forces and create an innovative agency collaboration that combines the best of both firms. The move follows the firms’ previous success in working together to advise McCarthy Stone, the UK’s leading developer and manager of retirement communities.
As part of both agencies’ commitment to present a fully integrated offering to Landsec, a new brand for the collaboration was created – called FiveFortyFive – under which all services will be delivered.
The team will support Landsec as it delivers on its refreshed strategy, which focuses on three key pillars: central London offices, major retail destinations and mixed-use urban neighbourhoods across the country. The Company’s strategy is underpinned by capital discipline and a commitment to being a market leader on sustainability. Across all strands, Landsec is focused on embodying what it means to be a modern landlord, offering a genuine partnership with an emphasis on creating value for all stakeholders, communities and society.
Justin Griffiths, Partner and Head of Real Estate at Powerscourt commented: “We are exceptionally proud to have been appointed by Landsec. Briefs like this in the real estate sector only come up once every few years so we were determined to do everything possible to succeed. Working together with our friends at FleishmanHillard, we focused on thinking outside the box to deliver an innovative proposal to address a highly competitive brief. We very much look forward to working together.”
Jamie Robertson, Partner at FleishmanHillard, commented: “Landsec is uniquely positioned in the UK economy. It sits at the heart of the communities in which it invests, it creates opportunities for people across its portfolio and its commitment to leading its sector in sustainable development is compelling. We are excited to work with Landsec to tell its story, underpin its reputation as a leader inside and outside its industry and contribute to the evolution of this hugely impressive and progressive business. We believe strongly in the power of collaboration and working closely with our colleagues at Powerscourt therefore makes the work all the more rewarding.”
Sara Doggett, Head of Corporate Affairs at Landsec, commented: “At Landsec, we believe our role is to actively create value. For our business, our stakeholders, the communities where we invest and society. Leading our industry on the issues that matter is part and parcel of that. To do so, we need to tell a clear story to all our stakeholders, engaging and driving forward opportunities that bring people together. The brief that we issued wasn’t a simple one and having two of London’s best agencies teaming up to offer us something completely different was a huge attraction and demonstrated exactly the kind of ambition and forward thinking we were looking for.”